The Ultimate Drugstore Brow Wardrobe

The Ultimate Drugstore Brow Wardrobe - Nude by Nature Mineral Brow Pencil, Models Prefer Retractable Brow Pencil, Savvy Clear Brow Gel, L'Oreal Brow Artist Plumper, Chi Chi Brow Pomade, L'Oreal Brow Artist Genius Kit - Review and Swatches

My obsession with filling in my brows seems to grow by the day – it really makes such a difference to my face and I love trying out new bits and pieces to see how they go. There are so many formulas around, and everyone has a favourite to get their brows in order and although I’m fairly loyal to one particular high end brow pencil, I wanted to get out of my comfort zone and see what the drugstore had to offer in each category.

The Ultimate Drugstore Brow Wardrobe - Nude by Nature Mineral Brow Pencil, Models Prefer Retractable Brow Pencil, Savvy Clear Brow Gel, L'Oreal Brow Artist Plumper, Chi Chi Brow Pomade, L'Oreal Brow Artist Genius Kit - Review and Swatches

Pencil –

The simplest of brow products, the humble pencil. They’re super simple to draw on natural looking brows, definitely a great place to start for brow beginners. For natural brows done quickly, this is normally the option I reach for. The Nude by Nature Mineral Brow Pencil* is the only traditional pencil I still have in my brow stash but it’s definitely a favourite. The pencil is soft and just pigmented enough – it never leaves behind overexaggerated lines, instead just adding subtle definition to the brows.

Mechanical Pencil –

Mechanical pencils are most people’s favourites, the small nib of wax is perfect for precise application. The important thing with mechanical pencils is to find one somewhere between too stiff, with no pigment and too soft, making it hard to work with and to work in small strokes, mimicing natural brow hairs. The Models Prefer Retractable Brow Pencil is clearly reminiscent of the ABH Brow Wiz’s of this world, but with a slanted tip. The spoolie on the other end doesn’t feel quite as luxurious but it gets the job done. The pencil itself is much softer and more pigmented than the higher end options but I’ve been pleasantly surprised with how nicely it applies. The shade Light is a fairly good match for me but perhaps a tiny bit too warm-toned.

The Ultimate Drugstore Brow Wardrobe - Nude by Nature Mineral Brow Pencil, Models Prefer Retractable Brow Pencil, Savvy Clear Brow Gel, L'Oreal Brow Artist Plumper, Chi Chi Brow Pomade, L'Oreal Brow Artist Genius Kit - Review and Swatches

Tinted Gel –

The simplest route, and one that’s particularly suited for those that already have quite defined brows with minimal sparse patches. On days where I’m really in a hurry I simply throw some tinted brow gel on to add a tiny bit of definition and shape. When I want a really defined shape I reach for another option but for every day wear or for those still getting to grips with brows, a tinted gel is a great option. The L’Oreal Brow Artist Plumper is my one and only for this because not only does it nicely tint the brows, it actually has fibres in there too, adding a little bit of volume. There’s also a Clear offering in the range which is pretty great, too.

Clear Gel –

A life saver for those that find that the product in their brows has disappeared by halfway through the day. I use clear brow gel every day now to make sure that they don’t lose their shape and to add to the longevity of products. I’ve mentioned before that clear brow gels are all pretty much the same for me – as long as they don’t leave my brows feeling dry or flaky, we’re going to get along. A recent favourite has been the Savvy Clear Brow Gel* – super cheap but super effective.

The Ultimate Drugstore Brow Wardrobe - Nude by Nature Mineral Brow Pencil, Models Prefer Retractable Brow Pencil, Savvy Clear Brow Gel, L'Oreal Brow Artist Plumper, Chi Chi Brow Pomade, L'Oreal Brow Artist Genius Kit - Review and Swatches

Pomade –

Now this is a brow category that I’ve only just started trying out, I’m definitely still trying to master the art of brow pomades. When people say you only need the tiniest amount, they really mean it. The trick is to, again, work in small brush strokes to try and give a natural look to the brows but for brow beginners, this would be one I’d approach with caution. Initially, I was surprised by how soft and creamy the Chi Chi Brow Pomade was. The first couple of applications were definitely too heavy handed, it took a while to start feeling like I knew what I was doing. I hardly touch my brush to the creamy product, wipe some off on my hand and even then product is super pigmented and almost hard to control. I’ve got the shade Taupe and find it a tiny bit too dark for me, but that probably comes down to the intensity and pigmentation of the product, too.

Brow Powder Kit –

Another super simple option for brows is using a bit of powder on an angled brush. The trick is to work slowly and build up the colour. For brow beginners, this is another fairly foolproof method of creating shape and building definition. Often, the powders come in a kit with a wax as well, to help maintain the shape throughout the day. My favourite in this category is the L’Oreal Brow Artist Genius Kit* with a powder and a wax in a compact little set. I normally start with the wax, sussing out a shape before using the powder to fill in any sparse patches.

The Ultimate Drugstore Brow Wardrobe - Nude by Nature Mineral Brow Pencil, Models Prefer Retractable Brow Pencil, Savvy Clear Brow Gel, L'Oreal Brow Artist Plumper, Chi Chi Brow Pomade, L'Oreal Brow Artist Genius Kit - Review and SwatchesL to R: Nude by Nature Brow Pencil in Blonde, Models Prefer Retractable Brow Pencil in Light, L’Oreal Brow Artist Plumper in Light/Medium, Chi Chi Brow Pomade in Taupe, L’Oreal Brow Artist Genius Kit – Wax & Powder.

What are your favourite brow products from the drugstore?

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*some products in this post have been provided for editorial consideration, honesty as always!
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  • Totally agree with Chi Chi Brow Pomade & the L’Oreal Duo!! I use the Chi Chi Pomade everytime I apply makeup for nighttime wear, looks so good in pics and lasts ! x

    Katina Lindaa | http://www.katinalindaa.com

  • Désirée

    A very good guide, Ash. Very useful and interesting. I’ve never tried a pomade before but I’m curious to try it out sometime. But yes, I think you have to be careful not to end up with “Instagram-brows”. I find it also difficult to choose the right colour- no idea why. They are always too light or too warm.
    Have a nice day

    • I’m glad it was helpful! But yeah, it’s a tricky world when it comes to figuring out shade because a lot of brands have shades that run so warm :/

  • Obsessed with brows! I’m still a bit of a beginner, relying on brow tints and powder, but am slowly expanding into pomades and pencils. It’s amazing the difference between each product, and seeing them all laid out like this makes it really clear, thank you <3

    Amy // The Foolish Obsession

    • Glad it was helpful for you! There’s definitely a bunch of different ways to go about the same thing, each with their own little benefits!

  • Thank you! The Maybelline Brow Satin looks really nice!