It was only a matter of time before I sat down and wrote this one out – my matte liquid lipstick drawer has started overflowing lately as I’ve become more and more interested in what a liquid-to-matte formula can offer. No touchups, a comfortable wear and a bright punch of colour? Sounds pretty good to me. Although I haven’t devoted hours of my life to handing over my money to Kylie Cosmetics, I’ve been enjoying trying out a bunch of the newest and most loved formulas available on the market and now it’s time to pass on the favourites.
Consistency – The KVD formula is a little thinner than the standard liquid lipstick formula, making it slightly more finicky to apply than the moussier formulas on the market.
Applicator – A classic, small doefoot applicator.
Comfort – After drying down to a complete matte the formula can feel a little sticky on the lips. At this stage the formula feels fairly noticeable and strange but after a while it becomes much more comfortable. It can accentuate some dry patches but overall it’s not too bad.
Longevity – Although they dry fully matte I’ve noticed these don’t have quite the same longevity as some of the others – a couple of hours of wear, without eating, leads to quite a bit of wear around the center of the mouth.
Shade Range – I own Bachelorette, a deep warm pink and Outlaw, a classic red. The range is fairly substantial with 28 in total, including cult favourites Lolita and Lolita II.
Price & Availability – $20USD, on Sephora.com. $30AUD, on Sephora.com.au.
Consistency – Your traditional fast-drying matte lipstick, a little thicker and moussier – giving you just enough time to apply before drying down.
Applicator – A slightly larger, slightly softer doe-foot applicator.
Comfort – It can feel quite dry on the lips, so I’d definitely recommend a good prep session before applying – if you’re a liquid lipstick veteran then the feeling it leaves on the lips won’t surprise you.
Longevity – It holds up pretty well through eating with minimal wearing around the center of the mouth, nothing a quick touch up can’t fix.
Shade Range – I own Catnip, a mauve-plum. There are 21 shades in the ABH line up but they’re always bringing out new colours particularly a bunch of nudes that are calling my name.
Price & Availability – $20USD on the ABH website and Sephora.com, approximately $27AUD.
Consistency – One of the cult liquid lipstick formulas, a little thicker and moussier than normal, super pigmented and very easy to apply. It does tend to pick up any dry patches so I’d recommend a good prep session
Applicator – A typical doefoot but with a little more fluffiness to it.
Comfort – It dries down quickly but I find that the formula can feel quite dry on my lips. If you rub your lips together too much the formula does get a little bit flakey so it’s important to not fuss too much.
Longevity – I am impressed with the longevity of these ones, though, the colour really does stick around all day, with the brighter shades even staining the lips a little.
Shade Range – Jeffree tends to go for a lot of out there colours which is totally awesome but he also has a couple of stunning nudes and pinks. There’s 26 currently in the line. I have Doll Parts, a pink-mauve that pulls quite dark and purple on my skin tone and Masochist, a beautiful berry pink.
Price & Availability – $18USD on JeffreeStarCosmetics.com and Beautylish, approximately $24AUD.
Consistency – A very pigmented mousse formula. It doesn’t actually dry down to a complete matte, maintaining a little bit of creaminess and shine on the lips.
Applicator – Longer than your average doefoot, angled on one side and straight on the other. I find it a little too fiddly.
Comfort – These feel and smell minty upon application but that seems to disappear after a while – I’m not a huge fan of mintiness in lip products but others don’t seem to mind it.
Longevity – Because this formula remains more creamy on the lips the longevity isn’t quite as impressive – it wears around the center of the mouth quite quickly.
Shade Range – There’s 15 shades in the range, with a lot of bolder dark shades. Bae, the deep wine-red that I own is a perfect one for winter.
Price & Availability – $20USD on Sephora.com, $29AUD on Sephora.com.au.
Consistency – The typical liquid lipstick formula – super pigmented and a little mousse-y.
Applicator – A pointed, rounded triangle applicator with a well in the middle to hold product (you can have a closer look here). So good for a precise application.
Comfort – While drying down, the formula feels sort of present on the lips but that quickly disappears leaving behind the most comfortable formula of all.
Longevity – These have also impressed me when it comes to holding up throughout a meal – as long as there’s not too much oil involved, these do a great job of wearing all day with only minimal wearing around the center of the lips.
Shade Range – Of the ten shades I own my favourites would have to be Dream Huge and Shockaholic but you can view swatches of the whole range here. The full range has 20 shades, covering all of your bases including a grey and a brown for mixing.
Price & Availability – $24USD on Sephora.com, launching in Australia soon, hopefully.
Consistency – Another fairly standard formula, perhaps a little thinner than the others but it still dries down to a matte beautifully.
Applicator – Another standard doefoot.
Comfort – The formula is matte without actually drying out my lips too much. For a relatively budget option I’m very impressed with how lovely these feel.
Longevity – Although they start to wear a little bit around the center of the mouth towards the middle of the day, overall I’m very impressed with how these perform.
Shade Range – There are 14 shades in the range at US Sephora, with 8 of them being brought over to Australia. I own 13 Marvellous Mauve, 07 Cherry Blossom, 03 Strawberry Kissed, 01 Always Red.
Price & Availability – $14USD on Sephora.com, $17AUD on Sephora.com.au.
Consistency – This formula is actually a lot thinner and more liquidy than the others mentioned, the shades are pigmented but I like to go over them a second time to stop them from being streaky.
Applicator – Yet another standard doefoot.
Comfort – These tend to take a little longer to dry down than normal but once they’ve dried down they do not move.. They don’t feel drying on the lips, especially if you’ve prepped with a lip balm and they even come with a light gloss on the other end.
Longevity – If it’s long lasting lip colour you want , look no further. Whenever I want a bold colour without the annoying upkeep these are what I reach for. As mentioned, once they’ve dried down it takes a good dose of micellar water or a very greasy meal to get them to budge.
Shade Range – There’s eight shades in the Australian range and ten in the US. I own I’ll Call You, Little Minx, Kiss Me You Fool and Play With Fire.
Price & Availability – $6.99 on Ulta.com, $18.95 on Priceline.com.au.
Of the formulas mentioned, the stand out would have to be the Smashbox Always On Matte Liquid Lipsticks, when it comes to your traditional matte liquid lipstick formula. The Anastasia Beverly Hills formula is up there for me too but I’d be interested in trying out a few more shades before giving them my true blessing. If it’s longevity that you’re after then it’s worth checking out the Rimmel Provocalips range, too.
Do let me know your favourite formulas in the comments below, particularly if you think the Kylie Cosmetics lipsticks are worth my money (and patience). Although there’s nothing quite as satisfying as a fresh lipstick bullet, I can definitely see why liquid lipsticks are becoming the favourites.
What are your favourite liquid lipstick formulas?
*some products in this post have been provided for editorial consideration, honesty as always!
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