I’m back with another instalment of the Foundation Files and this time, I think I’m onto a good’un.
Housed in a simple but practical tube with an actually useful pump, the Innoxa Age Erase Serum Foundation* (I use the shade Nude) has been my go-to foundation since it first arrived in my letterbox. Simply put, I’m in love. First off the shade is a great match for me, instant brownie points from the very pale me. But there’s something about this foundation that just works perfectly with my skin which means I’ve been forgetting to reach for anything else over the last few weeks.
Basically from the first application I knew we were going to get along just fine (am I getting a little too attached to my base products?), it blended out easily with a buffing brush, with a little going a long way, and it covered up any redness or imperfections while still looking natural. It says on the bottle that it has a soft focus formulation – I don’t really know what that means but they are right.
I’d say it was light to medium coverage, as you can build it up. It’s just the right amount of dewy for me, making my skin look glowy but not too over-the top. I’ve recently been experimenting and mixing it in with my day moisturiser and I’ve been loving the effects, too. It stays really well, impressively well, all day, especially with my other recent love, the Smashbox Photo Finish Primer Water, working with it. My favourite base combo as of late.
My only niggle would be that I can’t imagine it working too well on people with oily skin, the skin around my nose tends to get a bit greasy towards the end of the day. For dry to normal skinned girls though, I can imagine this light yet moisturising base would work so well. As for it’s anti-aging claims, I can’t say too much really but on the few very fine lines I have appearing on my forehead, it’s been working well so I can only imagine it’d be fine for mature skin. It’s also important to note it does have a fragrance to it, which I personally love, but I can imagine it could be an irritant to those with sensitive skin.
If you’re a dry to normal skinned girl who wants the ultimate natural but build-able foundation and you can find a shade in their admittedly tight shade range then this is the one for you. I’ve been blown away with how much I love it and I’ve been struggling to remind myself to use the other ones in my stash.
What’s your favourite drugstore foundation?