I love pizza, pizza is from Italy, the Chi Chi Baked Eyeshadows are made in Italy. Worth a try? I thought so, Italy clearly knows a thing or two. Any Australian beauty lover would’ve heard of Chi Chi Cosmetics – a wonderful drugstore brand that are pretty well-known for their killer lipstick formulas and gorgeous eyeshadow palettes but today I’m here to talk about some products from the range that are a little less hyped. I’ve talked about baked blush before but I can’t say I’ve tried many baked eyeshadows formulations before.
I first picked up Beautiful Day, what Chi Chi Cosmetics described as a warm nude shade and what I’d say is a light, champagne-y gold and after being very impressed with the formula and seeing a gorgeous pic on Hey There Jacquelyn‘s Insta feed I went and picked up Crazy In Love, a warm brown/bronze-y shade (you know me). The packaging is sleek and simple, a black matte-feeling case with a really satisfying click closure. There’s also something super satisfying about the baked texture, maybe that’s just me though… My go-to look with these is Beautiful Day all over the lid (works well alone with a bit of an cat eye too, FYI) and a bit of Crazy In Love in the outer corner to deepen everything up a bit.
The texture of these is simply beautiful. I often find that eyeshadow doesn’t want to apply evenly to my upper lash line but these pack onto the whole lid with ease and stays put all day long, even on days when I forget the primer. The shimmer is gorgeous, not even remotely chunky, which I think is mostly because of the baked texture. They can also be applied wet for a totally different effect but I’ll admit I haven’t played around with that as much. They’re easily blend-able and can be sheered out to dial down the shimmer and provide a sheer wash of colour instead, too.
If you’re after a single eyeshadow that’ll last all day and comes in a wide range of colours (yes, clearly I have my eyes on other shades in the range) then Chi Chi is definitely one to check out, especially at a very reasonable price point.
Have you tried baked eyeshadows before? Or anything from Chi Chi? Further recommendations are welcome!