I was very excited when Josie Maran launched in Australia, I’d heard plenty about the brand from the US bloggers (isn’t that always the way?) so as soon as I got news that it was in store I made it my mission to go and check out the range. This was also, of course, after I had done an online order to pick up one of the blushes, but I knew that I wanted to give the rest of the range a good old swatch. As soon as I saw the Josie Maran Coconut Watercolour Eye Shadow range I knew that Rio De Rose Gold was the one for me. I’m a sucker for rose gold so I had barely even put the lid back on the tester before I was at the check out with my new baby.
The formula is like nothing I have ever tried before, it’s 50% Coconut Water teamed with ‘Argan-infused pigments’ as they put it. It separates pretty quickly in the bottle (as you can see in the photo below) so a shake up is necessary before application to mix everything back together and it applies in liquid form. Even though the packaging looks like it would have a dropper inside it actually has a foam little applicator which makes everything a breeze to apply. I normally just dot on a tiny bit and work in layers until I’ve reached the intensity that I want.
The formula can be worn intensely all over the eyes or sheered out into basically nothing which is what impresses me most about it. Another huge drawing point is the staying power – I’ve worn this as a base for other shadows and been super impressed with it’s longevity but above all else – that. colour. It’s stunning, a shimmering rose gold which is slightly more pink-toned in person than in the photos below. It’s everything I want in an eyeshadow shade and more and is perfectly complemented with the rose-tones of the Urban Decay Naked 3 palette, I’ve found. The hydrating claims are pretty lost on me, my eyelids have no problem being hydrated anyway (eye cream ftw) but I imagine on more mature skin these would also work a treat.
I’d highly recommend giving these a swatch next time you’re near a Josie Maran stand because for $22 it’s a very impressive product that I’ve been getting a lot of use out of due to my love for a subtle, rose gold eye. I already have my eyes on some of the other colours from the range…
(on a side note it says on the packaging avoid contact with eyes – am I doing eyeshadow wrong? :|)